Heather Tammietti

Why Facebook is aiming for healthcare ( 7310 Comments)

It looks like Google is a big infliuence on Facebook. Facebook is deciding to not rest on its social media endeavors and they are aiming to diversify and expanding into new markets and industries. First, with the mobile toolkit Parse they aimed at app development and they tried an AdWords business model with Atlas. By buying up Oculus Rift, they even delved into virtual reality.

According to Reuters, Facebook is apparently eyeing healthcare. Anonymous sources have claimed a team is looking into potential ways into entering the industry such as creating discussion forums for particular illnesses and developing health apps, they say that as with all of their other ventures, they will not hold the name Facebook.

It’s not clear why healthcare would interest Facebook in the slightest. Facebook isn’t or at least – maybe sneakily – doesn’t look like it is in a position to enter this market. Facebook did in fact see a high level of success when it ventured into organ donation awareness, so maybe that was the inspiration.

Priscilla Chan – Zuckerberg’s wife – is finishing up medical school and Zuckerberg has said many times that they discuss healthcare at the table a lot. Add to that, that the people who used to ask questions on Yahoo, now look for healthcare advice from their friends on Facebook.

Moves – the app that Facebook bought this year- will make a lot more sense if they enter the healthcare industry. It was speculated that Facebook wanted to track its users’ physical mapping data, but this fresh news deems those allegations farfetched.

The company will have a keynote at m.2014 Mobile Health and Innovation Conference and we might be able to get plenty more information on exactly what all of this is then.

Facebook makes a lot of efforts in the business world and it is clear that Zuckerberg is meticulously executing a multi-faceted business model. Facebook is minimizing risk by diversifying into several industries, this is a tactic that has done Google well. Google has a long list of projects that have little to do with their main business; search, such as Glass, Gmail and Android. Having a diverse list of products and services means that if one is struggling, it can lean on the next one and when a few are thriving a new business could be added to the mix.

Facebook is hot on the trail of building up its own portfolio to hopefully one day match that of Google’s.

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