Patrick Michaud

Promotional Activities on Social Networks and what You Need to Know ( 0 Comments)

Making a Splash: Social Media in Certain Situations

There is competition held in Nurnberg, Germany: “The person who dives into the pool and makes he biggest splash wins” is the objective of the game, as it is announced. Over 100 competitors from all around the world take turns jumping into the pool and trying to make the biggest splash.
It is done with goodwill, but some activities one the Internet that target marketing a product can’yt help but looking like one of these splashing competitions. Because it is a new field , it constantly changing layout and when you combine this with not knowing what to do, unfortunately most people see the social media networks as a place to make a splash.
I think the problem starts with people seeing social media as a “median”.  Social media isn’t a median where companies use this large network to display their ads and battle it out against each other, it is a social “environment” where real people share information and entertainment. Just like when people who are in certain social environments and they have to be courteous to be accepted, companies/brands that don’t adhere to the courtesy laws of social media aren’t accepted.

The mistakes made and what we need to be cautious of:

The Technique/Score Being Held above everything else

It is thought by most companies that having an effective place in media is in direct correlation with how many Facebook fans or Twitter followers they have. There are numerous technical ways to increase the number of fans/followers and most of them work. But it’s not all about how many followers you have, if you don’t have an effective communication strategy to reach those followers, this could turn into a disadvantage.

Trying to “Sell” Things to People

Social media is a place where companies/brands are in contact with their fans and followers, not a place where they sell product. So it is wrong to think that you there will be an increase in sales when one enters the social networks and media. Also anything shared that is focused on sales comes off as repulsive to followers. Social media doesn’t effect a company’s/brands sales figures immediately, what it does do is improve their place in the market and gives them a higher brand value.

The Wrongful and/or Ill Use of Technical Tools 

It takes a long time for companies to gain reliability, because most people are suspicious of anything that looks like marketing and/or spam.  Even “real” advertisements and content shared on the wed can cause suspicion, but of course real spam undermines a company’s integrity. It is very important to understand the function of every component and moving in sync with them, being a part of the conversation, in other words knowing the courtesy laws of the social media.

The Lack of Continuity in Sharing

Many corporate social media profiles give the company an image of bad management. Most components in social media bring advantages to companies and businesses. Knowing every component really well, choosing the right ones for the company and having good timing is key. When the competition is on the move you need to be able to comprehend what they are doing and utilize it to make your company’s existence felt.
The Need to be in Real Life before being in Social Media 
Another cliché is not being able to find what you sought in social media. Without a really good product/service and only hoping for the best in social media is unfortunately like waiting for a miracle to happen.

The Creation of Fake People/Accounts

Accounts that look like they send automatically (links by the truckload and shared extremely fast) are found quite repulsive. It is preferred to have a more humanlike, warmer, more conversable air.

Popularity over Function 

Social media also has its own standards on what’s popular and what’s not, its own niches and even if they don’t seem very popular o you, it is important to be in every niche of social media.  Even if they aren’t all that popular, sometimes there are parts of social media that are more advantageous and beneficial to your company. Focusing on what’s in style puts you at the risk of being an unstylish name.
In short, instead of using social media as a way of selling product directly, use it as a place where you can get to know your customers and to allow those customers and followers to be in contact with the company.
Just as there are rules to every social situation, there are rules to being on social media and it is vital that you adhere to them and create your own marketing strategy accordingly. 
Smart companies and brands focus more on strategy than on technique on web 2.0. To be able to understand the perceptions of the customer it is important to be in contact with them.

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